# Des Moines 2017

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### About World IA Day

World Information Architecture Day is a one-day annual celebration hosted by the Information Architecture Institute and held in dozens of locations across the globe. World IA Day 2017 is taking place in 65 individual locations across 29 countries and 6 continents. Our celebration in Des Moines will be the 4th such World IA Day held here.

### Meet People in your community

We are a community of like-minded professionals and enthusiasts who share the common goal of practicing, learning, teaching and shaping the future of information architecture. We share our thoughts, ideas, and work within an open and welcoming environment.

People who architect information come from many professions and all walks of life. We believe the power of similarity and the beauty of difference will inspire those who work in information architecture, as well as those who may be new to it. Everyone is welcome and our celebrations are always accessible to all.

### The Program

There is a mix of presentations and workshops on topics drawing from the worlds of information architecture, user experience design, content strategy, product strategy, marketing, and more.

## Date and time

Saturday, March 8, 2026

***

## Venue, parking and transit

**VENUE**\
Des Moines Public Library\
1000 Grand Avenue,\
Des Moines, IA 50309

**DIRECTIONS**\
The Central Library is located in the heart of downtown Des Moines at [1000 Grand Avenue](https://goo.gl/maps/X87qBb8ZqC72) in the Western Gateway Park near the Pappajohn Sculpture Garden.

**PARKING**\
Street parking is available near the library and is free on the weekend in downtown Des Moines. 

***

## Speakers

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td>Mat Winegarden</td><td><strong>ConnectFive</strong></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FvDssRdLrM9IkBdOd22E6%2FMatWinegarden.jpg?alt=media&#x26;token=68626c08-c8c5-4275-a222-b9189979e770">MatWinegarden.jpg</a></td><td></td></tr><tr><td>Matt Arnold</td><td><strong>ConnectFive</strong></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FxsjNUHAC75PFRlzEzkd4%2FMatt-Arnold.jpg?alt=media&#x26;token=acf93376-bb45-46a9-afa9-7a23c79822a5">Matt-Arnold.jpg</a></td><td><a href="http://www.inspiredbyspark.com/">http://www.inspiredbyspark.com/</a></td></tr><tr><td>Rachel McClung</td><td>Senior Visual Designer, <strong>Workiva</strong></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FjIYpa8sip9pJo96N2m4t%2FRachelMcClug.jpeg?alt=media&#x26;token=3120def6-d84f-432a-a202-e285a7953c81">RachelMcClug.jpeg</a></td><td><a href="https://www.linkedin.com/in/rachelmcclung">https://www.linkedin.com/in/rachelmcclung</a></td></tr><tr><td>Annie Lewis</td><td><strong>Workiva</strong></td><td><a href="https://content.gitbook.com/content/OGpOY7oipyGVbEpmehVU/blobs/ZRTEb30oem1lAMslBsme/placeholder-avatar.jpg">placeholder-avatar.jpg</a></td><td></td></tr><tr><td>Laura Christenson</td><td>Senior User Experience Architect, <strong>MedTouch</strong></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FEeo2efOrGJHZPJpb4YVc%2FLauraChristenson.jpg?alt=media&#x26;token=b05f3596-7012-4c7e-83e5-8f1bbb7bc32b">LauraChristenson.jpg</a></td><td><a href="../people/laura-christenson">laura-christenson</a></td></tr><tr><td>Ellen Butler</td><td></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2Fe1eM0kCtM05EpjPhw1Ry%2FEllenButler.jpg?alt=media&#x26;token=65107bd0-94d8-4ca6-ab21-077f3640bdc4">EllenButler.jpg</a></td><td></td></tr><tr><td>Edward Cupps</td><td><strong>Mural</strong></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FpmhViq3a2pdwHKsNx42u%2FEdwardCupps.jpeg?alt=media&#x26;token=080345b7-0a72-4baa-9dc6-bb794957be20">EdwardCupps.jpeg</a></td><td></td></tr><tr><td>Heather Rhea</td><td><strong>Arkitome</strong></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FGcRRQLRuXADr0WsTAxxm%2FHeatherRhea.jpeg?alt=media&#x26;token=8d67b1e0-f5d9-4451-92d1-a72fafab2fc8">HeatherRhea.jpeg</a></td><td></td></tr><tr><td>Eric Rhea</td><td><strong>Arkitome</strong></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FhSxxxCoeC9QTdFgInRBg%2FEricRhea.png?alt=media&#x26;token=05392a55-83b2-4374-ac9a-fdd5886d429e">EricRhea.png</a></td><td></td></tr><tr><td>Kurt Wiel</td><td><strong>Visual Logic</strong></td><td data-object-fit="contain"><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FHlPiCrEdIIwHOKLXnuN9%2FKurtVanderWiel.jpg?alt=media&#x26;token=72fbc411-1a7d-41c6-a433-f93284edb377">KurtVanderWiel.jpg</a></td><td></td></tr><tr><td>Jeremy Harrington</td><td><strong>Voce Communications</strong></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FKp3SOTCFhJng0HMNepSN%2FJeremyHarrington.jpg?alt=media&#x26;token=3ab3fa01-3cd8-42cc-a47f-5f26d6f37e2c">JeremyHarrington.jpg</a></td><td></td></tr><tr><td>Kathryn Downing</td><td></td><td data-object-fit="contain"><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2Fa5aPNiHFgVBfWAr6GiNV%2FKathrynDowning.jpeg?alt=media&#x26;token=92465890-6a7e-4460-8430-0baa33ff69ea">KathrynDowning.jpeg</a></td><td></td></tr><tr><td>Al Martine</td><td><strong>Central Scribe</strong></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FlXL54obASRFlWppe4NHl%2FAlMartine.jpeg?alt=media&#x26;token=52472524-3e26-468f-9f55-b45bc9286b47">AlMartine.jpeg</a></td><td></td></tr></tbody></table>

***

## Program/Schedule

8:00 AM - 8:45 AM

#### Coffee & Registration

8:45 AM - 9:00 AM

### Introduction & Welcome

9:00 AM - 9:50 AM

### An Understanding of Journey Maps and How To Use Them (Workshop)

**Mat Winegarden and Matt Arnold**, ConnectFive - An Understanding of Journey Maps and How To Use Them *(Workshop)*

9:00 AM - 9:50 AM

### Sketchnotes on Design Thinking (Workshop)

**Rachel McClung,** Workiva - Sketchnotes on Design Thinking *(Workshop)*

9:50 AM - 10:30 AM

### Information Architecture in Nature: Human memory and cognitive bias (Presentation)

**Annie Lewis**, Workiva - Information Architecture in Nature: Human memory and cognitive bias *(Presentation)*

10:30 AM - 11:20 AM

### Creating and Using Personas to Drive Design (Workshop)

**Laura Christenson**, MedTouch - Creating and Using Personas to Drive Design *(Workshop)*

10:30 AM - 11:20 AM

### Tying Information Architecture Back To Business (Workshop)

**Ellen Butler**, Happy Medium - Tying Information Architecture Back To Business *(Workshop)*

11:20 AM - 11:55 AM

### Story Mapping (Workshop)

**Edward Cupps**, Workiva - Story Mapping *(Workshop)*

11:55 AM - 12:45 PM

#### Lunch

12:45 PM - 1:15 PM

### Outside the Frame: Information and experience design in 360° (Presentation)

**Heather Rhea and Eric Rhea**, Arkitome - Outside the Frame: Information and experience design in 360° *(Presentation)*

12:45 PM - 1:15 PM

### Implications of Chat Interfaces and IA (Presentation)

**Kurt Vander Wiel,** Visual Logic - Implications of Chat Interfaces and IA *(Presentation)*

1:15 PM - 1:45 PM

### UX Prototyping Tools - Adobe XD and Facebook's Origami (Presentation)

**Jeremy Harrington**, Voce Communications - UX Prototyping Tools - Adobe XD and Facebook's Origami *(Presentation)*

1:15 PM - 1:45 PM

### The Content Triangle: A strategic framework for integrating content technology, creators and development (Presentation)

**Al Martine**, Central Scribe - The Content Triangle: A strategic framework for integrating content technology, creators and development *(Presentation)*

1:45 PM - 2:20 PM

### Using Optimal Workshop to improve your navigation (Presentation)

**Kathryn Downing** - Using Optimal Workshop to improve your navigation *(Presentation)*

***

## Local partners and sponsors

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td>ConnectFive</td><td><a href="http://www.connectfive.com/">http://www.connectfive.com/</a></td></tr><tr><td>Grand View Art &#x26; Design</td><td><a href="http://www.grandview.edu/">http://www.grandview.edu/</a></td></tr><tr><td>Handrail</td><td><a href="http://handrailux.com/">http://handrailux.com/</a></td></tr><tr><td>Happy Medium</td><td><a href="https://itsahappymedium.com/">https://itsahappymedium.com/</a></td></tr><tr><td>Visionary</td><td><a href="https://visionary.com/">https://visionary.com/</a></td></tr><tr><td>Workiva</td><td><a href="https://www.workiva.com/">https://www.workiva.com/</a></td></tr><tr><td>Voce Communications</td><td><a href="http://voceplatforms.com/">http://voceplatforms.com/</a></td></tr></tbody></table>

***

## Our team

<table data-view="cards"><thead><tr><th>Name</th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden data-card-target data-type="content-ref">Link</th></tr></thead><tbody><tr><td>Quentin Dietrich</td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FF8ATJzmu63d31PCRWzRq%2FQuentinDietrich.jpg?alt=media&#x26;token=0ebfb3aa-fbe3-4321-ab86-d5a6d36f1ed2">QuentinDietrich.jpg</a></td><td></td></tr><tr><td></td><td></td><td></td></tr><tr><td></td><td></td><td></td></tr></tbody></table>