# Des Moines 2016

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EMAIL: <desmoines@worldiaday.org>

TWITTER: [@WIADdsm](https://twitter.com/WIADdsm)

The Des Moines team is excited to be putting together their 3rd World IA Day event. Visit our [registration page](http://wiaddsm2016.eventbrite.com/) to learn more about our speakers, ticket types, and more.

### **About World IA Day**

[World Information Architecture Day](http://www.worldiaday.org/) is a one-day, annual celebration focused on the practice and education of Information Architecture (IA).

Our celebration brings together a diverse community including information architects, user experience designers, content strategists, product managers, developers, scholars, and students. We come together to talk about and shape the future of Information Architecture. Because of the ubiquitous nature of information, we hear stories of information architecture not just practiced by specialists, but by people holding all sorts of titles, coming from all walks of life. We celebrate these type of stories. This year, we celebrate on February 20th, 2016. Our theme is "Information Everywhere, Architects Everywhere".

World IA Day 2016 is taking place in 68 individual locations across 35 countries and six continents. Our celebration in Des Moines will be the third such World IA Day held here.

This volunteer-led, free to-attend event relies on the generosity of our business community to cover operating expenses. Please email <desmoines@worldiaday.org> for more information about our low-dollar, high-exposure sponsorship options.

### The Program

Expect a mix of presentations, workshops, and lightning talks on topics drawing from the worlds of information architecture, user experience design, content strategy product strategy, advertising, marketing, and more.

## Date and time

Saturday, February 20, 2016

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## Venue, parking and transit

Grand View University Student Center\
2811 East 14th Street\
Des Moines, IA 50316

World IA Day Des Moines will be held in the recently renovated student center on the Grand View University campus on Des Moines' northeast side. It is easily accessibly from within the city by car or public transit ([DART Local Route 4](http://www.ridedart.com/routes/local/4-e-14th) stops immediately in front of the venue), and is a short hop off of Interstate 80 from exit 136. There is ample free parking, and bike racks if you're one of Iowa's brave winter cyclists.

***

## Program/Schedule

### Visualization Everywhere : Distilling Information from Big Data

**Steve Belknap**, User Experience Architect at Source Allies — Visualization Everywhere : Distilling Information from Big Data

**Laura Christenson**, Sr. User Experience Architect at MedTouch — Architecting Personalization

### Introducing Information Architecture to Graphic Designers

**Matt Dirkx**, Digital Magazine Developer at Meredith Xcelerated Marketing — Introducing Information Architecture to Graphic Designers

### UX Kits: Why You Need Them and How to Build Them

**Jacob Heflin**, User Experience Designer at Mittera — UX Kits: Why You Need Them and How to Build Them

#### Information Architecture: Strategic Blueprint for UX and Governance

**Jill J. Jensen**, Content Director at Geonetric — Information Architecture: Strategic Blueprint for UX and Governance

### Architecting the Onboarding Experience

**Tom Lindsley**, Senior Interaction Designer at Workiva — Architecting the Onboarding Experience

### Card-Sorting with Kittens

**Amanda Morrow**, User Experience Designer — Card-Sorting with Kittens

### Shift Your Focus to Website Users and Everyone Wins

**Maggie Wright**[,](https://www.worldiaday.org/node/1261) Senior Content Strategist and Product Owner at Geonetric — Shift Your Focus to Website Users and Everyone Wins

### World Building

**Bill Zahren**, fiction author — World Building

### Type Trials

**Rachel McClung**, Senior Visual Designer at Workiva — Type Trials

### Top Task Information Architecture: Bringing Clarity to your Focus

**Quentin Dietrich**, Product Experience Analyst at AgencyBloc — Top Task Information Architecture: Bringing Clarity to your Focus

***

## Speakers

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><strong>Steven Belknap</strong></td><td>User Experience Architect, <strong>Source Allies</strong></td><td><a href="https://www.linkedin.com/in/steve-belknap-a66a513">https://www.linkedin.com/in/steve-belknap-a66a513</a></td><td><a href="https://content.gitbook.com/content/OGpOY7oipyGVbEpmehVU/blobs/ZRTEb30oem1lAMslBsme/placeholder-avatar.jpg">placeholder-avatar.jpg</a></td></tr><tr><td><strong>Laura Christenson</strong></td><td>Senior User Experience Architect, <strong>MedTouch</strong></td><td><a href="../people/laura-christenson">laura-christenson</a></td><td data-object-fit="contain"><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FEeo2efOrGJHZPJpb4YVc%2FLauraChristenson.jpg?alt=media&#x26;token=b05f3596-7012-4c7e-83e5-8f1bbb7bc32b">LauraChristenson.jpg</a></td></tr><tr><td><strong>Matt Dirkx</strong></td><td>Digital Magazine Developer, <strong>Meredith Xcelerated Marketing</strong></td><td></td><td><a href="https://content.gitbook.com/content/OGpOY7oipyGVbEpmehVU/blobs/ZRTEb30oem1lAMslBsme/placeholder-avatar.jpg">placeholder-avatar.jpg</a></td></tr><tr><td><strong>Jacob Heflin</strong></td><td>User Experience Designer, <strong>Mittera</strong></td><td><a href="http://jacobheflin.com/">http://jacobheflin.com/</a></td><td data-object-fit="contain"><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FMqgHlrLi3GgQ25s42sbP%2FJacobHeflin.jpg?alt=media&#x26;token=3df2e7c2-315d-4e37-ab94-e9653e220075">JacobHeflin.jpg</a></td></tr><tr><td><strong>Jill Jensen</strong></td><td>Content Director, <strong>Geonetric</strong></td><td></td><td><a href="https://content.gitbook.com/content/OGpOY7oipyGVbEpmehVU/blobs/ZRTEb30oem1lAMslBsme/placeholder-avatar.jpg">placeholder-avatar.jpg</a></td></tr><tr><td><strong>Tom Lindsley</strong></td><td>Senior Interaction Designer, <strong>Workiva</strong></td><td><a href="http://tomlindsley.com/~portfolio/">http://tomlindsley.com/~portfolio/</a></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FLPhrLGf2JwCjlG2KwZU5%2FTomLindsley.jpg?alt=media&#x26;token=728279b3-f7d0-4769-9623-a75b9f2de7d2">TomLindsley.jpg</a></td></tr><tr><td><strong>Amanda Morrow</strong></td><td>User Experience Designer</td><td><a href="http://www.amandamorrow.com/">http://www.amandamorrow.com/</a></td><td data-object-fit="contain"><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FoZSEk94mjcXIwSzJEjO4%2FAmandaMorrow_0.jpeg?alt=media&#x26;token=ebbd95ec-3d2a-4a7f-86f1-90852d79d1b7">AmandaMorrow_0.jpeg</a></td></tr><tr><td><strong>Maggie Wright</strong></td><td>Senior Content Strategist and Product Owner, <strong>Geonetric</strong></td><td></td><td><a href="https://content.gitbook.com/content/OGpOY7oipyGVbEpmehVU/blobs/ZRTEb30oem1lAMslBsme/placeholder-avatar.jpg">placeholder-avatar.jpg</a></td></tr><tr><td><strong>Bill Zahren</strong></td><td>Author</td><td><a href="../people/bill-zahren">bill-zahren</a></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FCFT73PTXqtdVncDrLL2y%2FBillZahren.jpg?alt=media&#x26;token=9957431d-0eae-4da1-ba7d-21755aa476b4">BillZahren.jpg</a></td></tr><tr><td><strong>Rachel McClung</strong></td><td>Senior Visual Designer, <strong>Workiva</strong></td><td><a href="https://www.linkedin.com/in/rachelmcclung">https://www.linkedin.com/in/rachelmcclung</a></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FjIYpa8sip9pJo96N2m4t%2FRachelMcClug.jpeg?alt=media&#x26;token=3120def6-d84f-432a-a202-e285a7953c81">RachelMcClug.jpeg</a></td></tr><tr><td><strong>Quentin Dietrich</strong></td><td>Product Experience Analyst, <strong>AgencyBloc</strong></td><td><a href="https://www.linkedin.com/in/qhdietrich/">https://www.linkedin.com/in/qhdietrich/</a></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2FF8ATJzmu63d31PCRWzRq%2FQuentinDietrich.jpg?alt=media&#x26;token=0ebfb3aa-fbe3-4321-ab86-d5a6d36f1ed2">QuentinDietrich.jpg</a></td></tr></tbody></table>

***

## Our team

<table data-column-title-hidden data-view="cards"><thead><tr><th>Name</th><th data-hidden data-card-target data-type="content-ref">Link</th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>Scott Kubie</td><td><a href="../people/scott-kubie">scott-kubie</a></td><td><a href="https://865035110-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOGpOY7oipyGVbEpmehVU%2Fuploads%2F7aT8SAJEk4M3mDvetDRI%2FScottKubie.jpg?alt=media&#x26;token=51410bec-42f8-42fc-94df-19d7ff06b1e1">ScottKubie.jpg</a></td></tr></tbody></table>
